ROOM FOR I

There’s no I in team, but there is one in IKEA and it comes first.

We celebrate the I in everyone, which is why we are extending the identity of IKEA out to the consumers

so that they can see themselves within the “I”.

PRINT

YourLense-Ikea.jpg
Rebellion-Ikea.jpg
Healing-Ikea.jpg
Expression-Ikea.jpg
BeingFirst-Ikea.jpg
Bearhugs-Ikea.jpg

OOH

1-Fromabove_OOH.jpg
2-Horizontal-eyelevel_OOH (1).jpg
IKEA-Truck2.jpg

EXPERIENTIAL

Take Up Space Project

It can feel like there’s no room for you when you are the only one in the room.

When you’re the only one in the room, there isn’t always room to raise your hand, use your voice, take up space. IKEA understands that when you’re the only one in the room, it might also be the first time that you are taking up space.

This is the Take Up Space Project. Through this initiative, IKEA is donating furniture to first gen students. IKEA is supporting first generation college students take up space in their dorm so that they can take up space in the classroom, on campus and society.

Copywriters: A.C Sanford & myself

Art Director: Juniper Brower